ABOUT ME

After leading teams at full-service agencies, now I work with an agile structure, combining the power of the big idea with the speed of the digital era.

I am a professional in communications, Full Spectrum Creative Director, with more than 25 years of experience transforming brands in high-complexity sectors. From the emotional agility of retail and fast-moving consumer goods to the strategic rigor of specialized banking and pharma. My differential value is the ability to translate strict regulations into memorable creative narratives, optimizing ROI through the use of AI and disruptive thinking.

I believe in generate deep-felt experiences through the creation and execution of compelling, relevant and memorable stories. Always exploring photography, storytelling and self expression disciplines.

Please, be my guest through this website.   Not only today.  From time to time I'll be updating new photographs, stories, thoughts and more.