A GLIMPSE THROUGH MY ADVERTISING CAREER
AND A LITTLE BIT MORE THAN THAT. MOST OF THE PIECES IN THIS SECTION BELONG TO SUCCESS CASES. THEREFORE REPRESENT BIGGER IDEAS THAN JUST A SINGLE ADVERTISING EXECUTION.
FILM & CASES
BBVA: FOMENTO CULTURAL
"Moving a Mountain," the documentary, tells the story of the temporary relocation of a painting as monumental as its name: "La Montaña" by Jorge González Camarena.
The Mountain.
BBVA: 90 YEARS
A walk through decades in the history of the most modern bank for the past 90 years.
The 30’s.
The 60’s.
BBVA: Nueva APP
Dark room.
When you have the most modern banking app, you can rely on it, even in the most complicated situations.
Magician.
Tiger.
SCRIBE: SCRIBE
Gorigon.
Ideas come from everywhere. Make sure you don't lose them.
Carpe Diem.
BAYER: ALKA-SELTZER
Every day and every moment counts. Life is now.
CASA CUERVO: DON JULIO
Let's talk about tequila.
Not too long ago, the world of tequila was talking about everything except tequila. Until a brand came along to bring order, leading and advocating not only for itself but for the entire category. Let's talk about tequila.
Punishment.
Tequila isn't a punishment game. Well, it depends on which tequila you're used to drinking.
Nice bottle.
What matters is what's inside.
DON JULIO 70
Let’s talk about tequlia. Again.
If making a great tequila is hard, imagine improving it.
CHRYSLER: JEEP LIBERTY
The essence of the journey lies in the voyage itself.
Roulette.
Sabritas: Doritos
If you're considering giving it a shot, may I ask how confident you are about trying it out?
BAYER: ASPIRINA
With over 100 years in people's lives, the purpose remains the same for one of the most iconic brands in history: We want a world without pain.
Click on the link below to watch the business case: Queremos un mundo sin dolor.
King Kong.
Even those we least expect, deserve to go on with their day without pain.
PEPSICO: PEPSI
They say “the wave” was invented at an American football game. Rumor has it there is another story.
BAYER: ALKA-SELTZER
If someone wants you to enjoy your cravings and culinary delights without discomfort, it's Alka-Seltzer. Life is meant to be enjoyed today. And so are the World Cup matches. Because they are unique and unrepeatable moments that nobody should miss.
The following reel was scheduled during Mexico's matches in the 2010 South Africa World Cup. They were broadcasted in the order presented and were mixed in with other commercials from different advertisers.
ESPN: ESPN
X-treme City
Nothing like one of the most extreme cities, for the most extreme games in the world.
Un Kilo de Ayuda
Invisibles.
Sometimes there are problems that are not visible at first glance. Sometimes, we just don't want to see them.
RADIO
PEPSICO: PEPSI LIGHT
PEPSICO: PEPSI Y MINICRACKETS GAMESA
PRINT & OUT OF HOME
SCRIBE: SCKETCHBOOK
BAYER: ASPIRIN 115 ANIVERSARY
DON JULIO: DON JULIO 70
CONAGRA FOODS: KE´TSUPOTLE (CHIPOTLE KETCHUP)
FEDEX: FEDEX
"That's why the tortoise beat the hare."
"Now you know who was first."
CAMPBELL'S: TABASCO SAUCE
PHOTO JOURNALISM:
I collaborated as a Photojournalist at a digital publisher: remezcla.com considered the most influential media brand for Latino Millennials with national and international audience in the US, Latin America, and Spain.
"A LOOK INSIDE CABALITO. SERVING PUPUSAS IN THE L.E.S."
http://remezcla.com/features/food/a-look-inside-cabalito-serving-up-pupusas-in-the-les/
"GET TORTAS, PALETAS, AGUAS FRESCAS AND MORE AT MISCELANEA"
"MOFONGO NY SMORGASBURG"
http://remezcla.com/features/food/mofongo-ny-smorgasburg-manolo-lopez-interview/
PHOTO BOOK:
My Empire State of Mind is a tribute to the people who dared to aim and achieve as high as they can dream. It is specially a tribute to those who have built this city, and more specifically, the Empire State Building.
This book is made of a collection of moments that reflect the amazement I experienced every time this landmark and I met each other, through many different perspectives and time. And it is a reminder as well, that things are nothing without people. And buildings would be just pointless volumes and spaces, without the dreamers who pursue to keep a live a free state of mind.
ANOTHER BLOG ABOUT FOOD AND PHOTOGRAPHY:
"CON SABOR A ABUELITA"
http://degustorevelando.blogspot.com/2011/09/con-sabor-abuelita.html
"UN TALLER QUE ARREGLA EL ALMA.
"http://degustorevelando.blogspot.com/2011/11/un-taller-que-arregla-el-alma-latelier.html